Pitch Shopify theme screenshot

What is Pitch?

Pitch is a free Shopify theme developed by Shopify, rated 33% based on 33 merchant reviews. It currently ranks #314 overall among all Shopify themes. It is best suited for Beauty stores. View demo of Pitch and install in your store.

What features does Pitch include?

Pitch includes 38 features across 5 categories.

What do merchants say about Pitch?

1.7
33 reviews
Positive
16%
Neutral
70%
Negative
14%
Y
Yodel BitesYodel Bites
NegativeAug 19, 2026

The mobile version tries to reload multiple times in quick succession on my phone, before ultimately crashing. I tried different browser versions. I followed all recommendations by your support AI. This doesn't happen with other themes. I never thought I'd have to dig deep into the code myself after paying through the nose for a growth account. Very disappointing.

B
BP.comBP.com
PositiveJul 30, 2026

We've been very happy with this theme. It's a bold-looking easy-to-use theme. The Blog and Blog Posts pages could be an area for improvement. Luckily we were able to use AI to help us edit the theme code and create a better layout for those 2 theme pages.Other than that, we give it an enthusiastic thumbs up.

B
BP.comBP.com
PositiveJul 30, 2026

We've been happy with this theme, except for the blog. The default layout of the Blog page is very ugly. The featured images are different sizes for no apparent reason. The layout defaults to Editorial (I think) and there's no way to change it. I tried creating a new Blog template, but there appears to be no way to change the Blog Post layout. I just want a simple grid or list of posts.

T
Twisted Goat Coffee RoastersTwisted Goat Coffee Roasters
NegativeJun 22, 2026

Was going to give this theme a good rating but had issues with the product template. Reached out to support 3 times over a week ago and still no response. The theme has been updated to fix the issues as I can see on my other store but I can't update on the original store. I would stay away from this theme if your a beginner. CUSTOMER SUPPORT PLEASE GET BACK TO ME!

M
Shopify Merchant
NeutralJun 19, 2026

Thanks for sharing these details with us. This looks like something our technical team should review more closely. Please contact our Support (https://bit.ly/2AWw5VA) so we can access your account, check the validation error, and help identify the exact fix for your Pitch update.

S
Swerl Coffee RoastersSwerl Coffee Roasters
NeutralJun 19, 2026

Thanks for sharing these details with us. This looks like something our technical team should review more closely. Please contact our Support (https://bit.ly/2AWw5VA) so we can access your account, check the validation error, and help identify the exact fix for your Pitch update.

B
BioDanBioDan
PositiveJun 18, 2026

Can't update to v 4.1.0 via the Shopify admin, the update fails with a validation error stating that dynamic source default values for custom_button_background, custom_button_text, and custom_button_border in the main-404 section are invalid. These settings do not exist anywhere in the current theme's code (not in 404.json, sections/main-404.liquid, or blocks/button.liquid). What's the fix?

M
Shopify Merchant
NeutralApr 17, 2026

Hi, thanks for your feedback on Pitch! Showing vendor info in the collection carousel isn't a built-in setting at the moment, but our developers have heard this request. You may also be eligible for Design Time (https://bit.ly/3F5vga5) where Theme Support can look into adding this as a customization. We appreciate your thoughts!

V
Vegan DükkanVegan Dükkan
NeutralApr 17, 2026

Hi, thanks for your feedback on Pitch! Showing vendor info in the collection carousel isn't a built-in setting at the moment, but our developers have heard this request. You may also be eligible for Design Time (https://bit.ly/3F5vga5) where Theme Support can look into adding this as a customization. We appreciate your thoughts!

S
Swerl Coffee RoastersSwerl Coffee Roasters
NeutralApr 13, 2026

It is a cool theme with an impressive number of features, however showing the vendor information is critical for us but this seems impossible in the product collection carrousel. I just receive the information that I can add it myself with code, but this should not have to be needed.

Review Growth

Total review count over time for Pitch.

Ranking History

Overall rank and score over the last 90 days.

Category Rankings

Rank within each category over the last 90 days.

Beauty

Price History

Daily price tracking for Pitch.

Frequently Asked Questions

Is Pitch worth it?

Pitch is rated 33% by 33 merchants. Priced at Free, it ranks #314 overall among all Shopify themes. It includes 38 features such as Cart notes, Quick buy, Sign in with Shop.

How much does Pitch cost?

Pitch costs Free as a one-time purchase from the Shopify Theme Store. It is one of 24 free themes available, developed by Shopify.

What features does Pitch include?

Pitch includes 38 features across categories like Cart and checkout, Customer accounts and sign-in, Marketing and conversion, Merchandising. Key features include Cart notes, Quick buy, Sign in with Shop, Slide-out cart, Account menu.

Styles

Available Presets

1 preset

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