Icon Shopify theme screenshot

What is Icon?

Icon is a $250 Shopify theme developed by We are Underground, rated 94% based on 371 merchant reviews. It currently ranks #28 overall among all Shopify themes. It is best suited for Art, Bags, Clothing, Food and drink, Home stores. Icon comes with 4 ready-made designs for your store. View demo of Icon and install in your store.

What features does Icon include?

Icon includes 50 features across 5 categories.

What do merchants say about Icon?

4.7
371 reviews
Positive
73%
Neutral
24%
Negative
4%
C
Canadian Pro Shop OnlineCanadian Pro Shop Online
NeutralSep 14, 2026

Thank you for your kind review, we are very happy to help out!

B
Boho Beach HutBoho Beach Hut
NeutralSep 14, 2026

Thank you so much, it was our pleasure to be able to assist. Our team is here if you run into any issues!

L
Letterbox GiftsLetterbox Gifts
PositiveSep 10, 2026

Awesome theme and a super helpful team. They're really responsive and offer great support.

C
Canadian Pro Shop OnlineCanadian Pro Shop Online
PositiveSep 9, 2026

I am a huge fan of the Icon theme and of the team at We Are Underground - and I'll give a special shout-out to Richard - who quickly resolved an issue that needed quick action. I continue to be satisfied with the quality and speed of the theme, and the functionality and flexibility of the theme structure. The theme, the customer experience and the support are all top notch. Well done!

P
Puppie LovePuppie Love
NeutralAug 29, 2025

Thank you for taking the time to share your experience and for your kind review. Our team is happy to help if you run into any problems.

B
Boho Beach HutBoho Beach Hut
PositiveAug 25, 2025

We’ve been using the Icon Theme from We Are Underground on our Shopify store for several years now and couldn’t be happier. It’s beautifully designed, highly customizable, and performs exceptionally well across devices. What really sets this theme apart is the fantastic support team. Anytime we’ve had a question or needed help with tweaks, the response has been quick, helpful, and hassle-free. It

M
Shopify Merchant
NeutralJun 18, 2025

Thank you for choosing our theme and for your kind review. We are very happy to help!

P
PFC VintagePFC Vintage
NeutralJun 18, 2025

Thank you for choosing our theme and for your kind review. We are very happy to help!

P
Puppie LovePuppie Love
PositiveJun 18, 2025

Great theme and support! The support has been fast and very helpful with small customizations here and there.

M
Mauritius LeatherwearMauritius Leatherwear
NeutralApr 16, 2025

Thank you for choosing our theme and for sharing this great review. We are very happy to help and here if you have any questions!

Review Growth

Total review count over time for Icon.

Ranking History

Overall rank and score over the last 90 days.

Category Rankings

Rank within each category over the last 90 days.

Art
Bags
Clothing
Food and drink
Home

Price History

Daily price tracking for Icon.

Frequently Asked Questions

Is Icon worth it?

Icon is rated 94% by 371 merchants. Priced at $250, it ranks #28 overall among all Shopify themes. It includes 50 features such as Cart notes, In-store pickups, Quick buy.

How much does Icon cost?

Icon costs $250 as a one-time purchase from the Shopify Theme Store. This is a premium theme by We are Underground.

What features does Icon include?

Icon includes 50 features across categories like Cart and checkout, Customer accounts and sign-in, Marketing and conversion, Merchandising. Key features include Cart notes, In-store pickups, Quick buy, Sign in with Shop, Slide-out cart.

Styles

Available Presets

5 presets

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