Icon Shopify theme screenshot

What is Icon?

Icon is a $250 Shopify theme developed by We are Underground LLC, rated 94% based on 369 merchant reviews. It currently ranks #120 overall among all Shopify themes. It is best suited for Art, Bags, Clothing, Home stores. Reach your customers wherever they go with a seamless online shopping experience on all devices. Convert visitors to customers with ease.

What features does Icon include?

Icon includes 49 features across 5 categories.

What do merchants say about Icon?

4.7
369 reviews
Positive
76%
Neutral
21%
Negative
4%
P
Puppie LovePuppie Love
NeutralAug 29, 2025

Thank you for taking the time to share your experience and for your kind review. Our team is happy to help if you run into any problems.

B
Boho Beach HutBoho Beach Hut
PositiveAug 25, 2025

We’ve been using the Icon Theme from We Are Underground on our Shopify store for several years now and couldn’t be happier. It’s beautifully designed, highly customizable, and performs exceptionally well across devices. What really sets this theme apart is the fantastic support team. Anytime we’ve had a question or needed help with tweaks, the response has been quick, helpful, and hassle-free. It

P
PFC VintagePFC Vintage
NeutralJun 18, 2025

Thank you for choosing our theme and for your kind review. We are very happy to help!

P
Puppie LovePuppie Love
PositiveJun 18, 2025

Great theme and support! The support has been fast and very helpful with small customizations here and there.

P
PFC VintagePFC Vintage
PositiveApr 16, 2025

So glad I chose this theme. More features than most and the support team are fantastic. The team are prompt in replying to queries and are quickly able to find a solution.

M
Mauritius LeatherwearMauritius Leatherwear
NeutralApr 16, 2025

Thank you for choosing our theme and for sharing this great review. We are very happy to help and here if you have any questions!

1
1930 Clothing1930 Clothing
NeutralApr 7, 2025

Thank you for choosing our theme and for taking the time to share your experience with it. We are pleased to hear that we were able to help and add the customization for you. We are happy to assist if you run into any issues.

M
Shopify Merchant
NeutralApr 7, 2025

Thank you for choosing our theme and for taking the time to share your experience with it. We are pleased to hear that we were able to help and add the customization for you. We are happy to assist if you run into any issues.

M
Mauritius LeatherwearMauritius Leatherwear
PositiveApr 7, 2025

I purchased the Icon Theme 1 week ago. I found my way around the configuration very quickly. Anyone who understands eCommerce will also be able to use it. We have also booked 1 individual customization by code. This was also implemented without any complications. Then there was a problem at 2.3 output points. And here, too, I was helped quickly and to the point and the task was solved perfectly.

1
1930 Clothing1930 Clothing
PositiveMar 28, 2025

I’ve been using the ICON theme for over 5 years, and it’s been a fantastic choice for my fashion brand. The sleek design, smooth navigation, and conversion-focused features make it perfect for showcasing products. It’s highly customizable, mobile-optimized, and built for growth. If you want a stylish, high-performing Shopify store, this theme is a great investment!

Review Growth

Total review count over time for Icon.

Ranking History

Overall rank and score over the last 90 days.

Category Rankings

Rank within each category over the last 90 days.

Art
Bags
Clothing
Home

Price History

Daily price tracking for Icon.

Frequently Asked Questions

Is Icon worth it?

Icon is rated 94% by 369 merchants. Priced at $250, it ranks #120 overall among all Shopify themes. It includes 49 features such as Cart notes, In-store pickups, Quick buy.

How much does Icon cost?

Icon costs $250 as a one-time purchase from the Shopify Theme Store. This is a premium theme by We are Underground LLC.

What features does Icon include?

Icon includes 49 features across categories like Cart and checkout, Customer accounts and sign-in, Marketing and conversion, Merchandising. Key features include Cart notes, In-store pickups, Quick buy, Sign in with Shop, Slide-out cart.

Styles

Available Presets

4 presets

Similar Themes