Allure Shopify theme screenshot

What is Allure?

Allure is a $100 Shopify theme developed by UTD BV, rated 90% based on 30 merchant reviews. It currently ranks #116 overall among all Shopify themes. It is best suited for Bags, Beauty, Clothing, Home, Jewelry and accessories stores. Allure comes with 3 ready-made designs for your store. View demo of Allure and install in your store.

What features does Allure include?

Allure includes 57 features across 5 categories.

What do merchants say about Allure?

4.5
30 reviews
Positive
37%
Neutral
62%
Negative
1%
G
GENT WITHGENT WITH
NeutralSep 16, 2026

Thank you for your kind feedback! We’re glad you’re enjoying the theme and its features, and it’s great to hear our support team could assist you quickly. We truly appreciate your support!

S
ScentromaScentroma
PositiveSep 16, 2026

Very nice theme, it requires some amount of custom css adjustment, but it has a lot of good features! Also the support team is very helpful and quick replies.

G
GENT WITHGENT WITH
PositiveSep 7, 2026

I really appreciate smooth theme features, customer support and easy to manage. Thanks for wonderful theme.

M
mael/elevenmael/eleven
NeutralSep 7, 2026

Thank you so much for your kind feedback! We’re delighted to hear you’re enjoying the theme and finding it easy to manage, and we truly appreciate your support.

S
STILIANO Los Angeles | Luxury Men's Suits & Italian-Inspired FashionSTILIANO Los Angeles | Luxury Men's Suits & Italian-Inspired Fashion
NeutralSep 3, 2026

Thank you so much for your kind feedback! We’re glad our team could resolve everything quickly and provide the support you needed. We truly appreciate your recommendation!

M
mael/elevenmael/eleven
PositiveSep 3, 2026

Hey there, thanks for the very fast and reliable support! A bug was fixed immediately – great response time and professional help. Highly recommended! Thanks mael/eleven Premium Streetwear Brand

D
DANLUXDANLUX
NeutralAug 28, 2026

Thank you for your feedback! It’s possible that a different preset was added to your store. The theme includes 5 presets, each with its own layout and demo content. We tried to reach out to help resolve this, so please reply to our message or contact us at support@utdweb.team — we’ll be happy to help you set it up.

M
Shopify Merchant
NeutralAug 28, 2026

Thank you for your feedback! It’s possible that a different preset was added to your store. The theme includes 5 presets, each with its own layout and demo content. We tried to reach out to help resolve this, so please reply to our message or contact us at support@utdweb.team — we’ll be happy to help you set it up.

S
STILIANO Los Angeles | Luxury Men's Suits & Italian-Inspired FashionSTILIANO Los Angeles | Luxury Men's Suits & Italian-Inspired Fashion
NeutralAug 26, 2026

I ordered a suit page that was exactly the style I wanted, but the demo template and images shown didn't arrive, so I have to create it from scratch. I expected it to be uploaded with the content, and I would just be able to modify the sections. It's really disappointing.

P
PranaGlowPranaGlow
NeutralAug 13, 2026

Hello! We’ve checked the Announcement Bar, and color schemes are working as expected. We have reached out to you a few times, but haven’t heard back from you yet. We’ve sent you detailed instructions by email. Please check your inbox, and feel free to reply to our message if you need any further assistance. We’re always happy to help!

Review Growth

Total review count over time for Allure.

Ranking History

Overall rank and score over the last 90 days.

Category Rankings

Rank within each category over the last 90 days.

Bags
Beauty
Clothing
Home
Jewelry and accessories

Price History

Daily price tracking for Allure.

Frequently Asked Questions

Is Allure worth it?

Allure is rated 90% by 30 merchants. Priced at $100, it ranks #116 overall among all Shopify themes. It includes 57 features such as Cart notes, Gift wrapping, In-store pickups.

How much does Allure cost?

Allure costs $100 as a one-time purchase from the Shopify Theme Store. This is a premium theme by UTD BV.

What features does Allure include?

Allure includes 57 features across categories like Cart and checkout, Customer accounts and sign-in, Marketing and conversion, Merchandising. Key features include Cart notes, Gift wrapping, In-store pickups, Pre-order, Quick buy.

Styles

Available Presets

5 presets

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