Allure Shopify theme screenshot

What is Allure?

Allure is a $100 Shopify theme developed by UTD, rated 100% based on 21 merchant reviews. It currently ranks #56 overall among all Shopify themes. It is best suited for Bags, Beauty, Clothing, Home, Jewelry and accessories stores. A sleek, modern aesthetic with refined details that create an elegant, high-end shopping experience for any type of store.

What features does Allure include?

Allure includes 54 features across 4 categories.

What do merchants say about Allure?

5.0
21 reviews
Positive
45%
Neutral
55%
Negative
0%
P
Premium ShopPremium Shop
NeutralMar 3, 2026

Thank you so much for your wonderful feedback! We’re delighted the theme meets your needs and that our support team could provide clear and helpful guidance. We truly appreciate your recommendation!

P
PEONI & STONEPEONI & STONE
PositiveMar 2, 2026

Great theme and even better support. Has most things we need with some tweaks. the support team are amazing, always very helpful and provide very clear instructions. Highly recommend theme and the team who support this. thank you!

D
Dang so chicDang so chic
NeutralFeb 20, 2026

Thank you so much for your heartfelt feedback! We’re truly happy to hear you’re enjoying the theme and that our support — both before and after purchase — made a positive difference. Your kind words mean a lot to our team!

P
Premium ShopPremium Shop
PositiveFeb 19, 2026

Would like to have a moment about this theme we are currently using is superb. apart of this the most we likely loved is given support from the Allure team. They are lovely, amazing unlike others they even do not hear anything on the name of support once you purchase the theme. the allure team has supported prior and post purchase. Great job..

W
WineScout7WineScout7
NeutralJan 20, 2026

Thank you for your kind words! We’re happy to hear our team could support you with quick answers and helpful suggestions, and we’re glad you’re enjoying the theme.

D
Dang so chicDang so chic
PositiveJan 20, 2026

Very responsive team that is ready to answer any queries you may have. They also provide helpful suggestions for your store. It is a great theme!

M
Shopify Merchant
NeutralNov 17, 2025

Thank you so much for your kind words! We’re thrilled the theme has been a perfect fit for you.

T
Touch-MeTouch-Me
NeutralNov 17, 2025

Thank you so much for your kind words! We’re thrilled the theme has been a perfect fit for you.

W
WineScout7WineScout7
PositiveNov 14, 2025

Amazing theme! Would recommend to anyone, it was the perfect fit for me.

W
wave-masterwave-master
NeutralNov 6, 2025

Thank you for your kind feedback! We’re so glad the theme fits your shop’s style and that you find it easy to use. It’s great to hear our support team and updates have been helpful — we truly appreciate your support! :) Bedankt voor je fijne feedback!

Review Growth

Total review count over time for Allure.

Ranking History

Overall rank and score over the last 90 days.

Category Rankings

Rank within each category over the last 90 days.

Bags
Beauty
Clothing
Home
Jewelry and accessories

Price History

Daily price tracking for Allure.

Frequently Asked Questions

Is Allure worth it?

Allure is rated 100% by 21 merchants. Priced at $100, it ranks #56 overall among all Shopify themes. It includes 54 features such as Cart notes, Gift wrapping, In-store pickups.

How much does Allure cost?

Allure costs $100 as a one-time purchase from the Shopify Theme Store. This is a premium theme by UTD.

What features does Allure include?

Allure includes 54 features across categories like Cart and checkout, Marketing and conversion, Merchandising, Product discovery. Key features include Cart notes, Gift wrapping, In-store pickups, Pre-order, Quick buy.

Styles

Available Presets

5 presets

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