
What is Startup?
Startup is a $100 Shopify theme developed by Pixel Union, rated 83% based on 103 merchant reviews. It currently ranks #254 overall among all Shopify themes. It is best suited for Bags, Beauty, Home stores. Startup comes with 4 ready-made designs for your store. View demo of Startup and install in your store.
What features does Startup include?
Startup includes 22 features across 5 categories.
Cart and checkout
Customer accounts and sign-in
Marketing and conversion
Merchandising
Product discovery
What do merchants say about Startup?
I'm very happy with the StartUp theme; even the defaults do pretty much everything I need, and the theme has provided me with a fairly easy and intuitive way to learn how to use Shopify as well. So far, the theme has been stable and performant. I have also recently experienced excellent customer support from Pixel Union; my issue was resolved promptly and follow-up questions addressed in detail.
The Startup theme has worked great for our business website botsy.com for many years. The theme is stable and easy to manage. The very important thing is that their customer support- quick, efficient and helpful. It seems their team is overseas. If you have a question, send it even in the evening and an answer comes by the next morning. Sweat.
The team took time to fix some code in my blog. This was much appreciated as this blog post was important to our customers. Very good customer service.
Great theme and excellent customer service! :-)
Hi iFramix team! We are always looking for ways to make our themes better and appreciate your feedback! If you need any assistance with setting up your theme, or have questions about your Startup theme, please reach out to our support team so we can assist. The best way to connect with us is to send an email to support@pixelunion.net. All the best, Pixel Union
A rather mediocre template, only slightly better than a free template, but still lacking in some aspects. For instance, there is no option for brand statements in the footer, and the font choice is unappealing. I would like a refund.
Hi iFramix team! We are always looking for ways to make our themes better and appreciate your feedback! If you need any assistance with setting up your theme, or have questions about your Startup theme, please reach out to our support team so we can assist. The best way to connect with us is to send an email to support@pixelunion.net. All the best, Pixel Union
Showed some features on the sample, but in reality, these features can't be applied. All the media put can't be seen by the google team which led to a suspended google account. Google said it is the theme issue.
Hi Dust Devil team! Sorry to hear that you are having trouble with the media on your theme. The best way for us to help you set up your theme is to reach out to our support team! It does not look like we have any contact with you regarding this issue, so we have reached out to your directly to assist. All the best, Pixel Union
Theme is working great for us and the support team is amazing. John you're awesome!
Review Growth
Total review count over time for Startup.
Ranking History
Overall rank and score over the last 90 days.
Category Rankings
Rank within each category over the last 90 days.
Price History
Daily price tracking for Startup.
Frequently Asked Questions
Is Startup worth it?
Startup is rated 83% by 103 merchants. Priced at $100, it ranks #254 overall among all Shopify themes. It includes 22 features such as Cart notes, In-store pickups, Quick buy.
How much does Startup cost?
Startup costs $100 as a one-time purchase from the Shopify Theme Store. This is a premium theme by Pixel Union.
What features does Startup include?
Startup includes 22 features across categories like Cart and checkout, Customer accounts and sign-in, Marketing and conversion, Merchandising. Key features include Cart notes, In-store pickups, Quick buy, Account menu, Age verifier.








